Monday, 5 January 2026

Is Greed Good? I Spent 6 Months Investigating—Here's What I Found





Posted by The Berg Codex | Philosophy, Business Ethics, Economics


The Question That Wouldn't Let Me Sleep

It was 2 AM. I was scrolling through Forbes' billionaire list (we've all been there), and a question hit me like a lightning bolt:

Is greed good?

Not in some abstract, philosophy-class way. In a real, personal, "does wanting more money make me a bad person" way.

I was building my business, hustling hard, wanting to scale. But this nagging voice kept whispering: "You're being greedy. You should just be satisfied with what you have."

That question haunted me for weeks. So I did what any obsessive researcher would do—I spent six months investigating it from every possible angle.

Philosophy. Psychology. Economics. History. Wall Street. Silicon Valley. Politics. War. Relationships. Culture.

What I discovered? The answer is way more complicated than anyone wants to admit.


The Problem Nobody Talks About

Here's what broke my brain early in this investigation:

We use the same word—"greed"—for completely different things.

Think about it:

  • A single parent working three jobs to give their kids a better life? That's called greed.
  • A billionaire lobbying against minimum wage increases while buying a fourth superyacht? Also called greed.
  • An entrepreneur risking everything to build something innovative? Greed.
  • A CEO laying off thousands of workers to boost quarterly stock prices? Also greed.

Same label. Totally different moral universes.

No wonder we're all confused about whether wanting more is virtuous or villainous.


What Wall Street Taught Me About Greed

During my research into corporate behavior, I came across stories that genuinely disturbed me.

Pharmaceutical companies buying patents for life-saving drugs and raising prices by 5,000%. Not because manufacturing costs went up. Just because they could.

Tech giants lobbying to suppress worker wages while their stock prices soared and founders became billionaires.

Real estate investment firms buying up entire neighborhoods and pricing out the families who'd lived there for generations.

This isn't ambition. This isn't innovation. This is extraction.

But then—and this is where it gets complicated—I'd find entrepreneurs who pursued profit AND created genuine value. Who got rich while making their communities measurably better. Who built wealth through ethical means.

Same economic system. Same profit motive. Completely different outcomes.

So which is it? Is greed the engine of prosperity or the root of destruction?

The answer, I discovered, is both.


Aristotle Solved This 2,300 Years Ago (We Just Forgot)

Ancient philosophy actually nailed the greed question. We just stopped listening.

Aristotle had this concept called the "Golden Mean"—the idea that virtue isn't about eliminating desire, but about calibrating it correctly.

Here's the framework:

Too little desire → You stagnate. Don't grow. Don't contribute. You play it too safe and never reach your potential.

Too much desire → You become insatiable. Harm others in pursuit of more. Eventually destroy yourself.

The sweet spot → Aristotle called it "proper ambition." It's the drive to improve, create, and succeed—without losing your humanity in the process.

The difference between ambition and greed:

  • Ambition: Wanting financial security vs. Greed: Hoarding wealth you couldn't possibly spend
  • Ambition: Building a successful business vs. Greed: Crushing competitors through predatory practices
  • Ambition: Providing for your family vs. Greed: Sacrificing everything and everyone for another zero in your bank account

The line exists. But it's different for everyone.

And here's the uncomfortable part—you have to draw your own line and live with it.


The Silicon Valley Rebrand

Silicon Valley pulled off one of the most brilliant PR moves in history: they rebranded greed as "disruption."

"We're not destroying industries—we're innovating!"

"We're not exploiting workers—we're creating flexibility!"

"We're not avoiding taxes—we're optimizing!"

Sometimes this is genuinely true. Sometimes innovation really does improve lives, create opportunities, and make the world better.

But other times? It's just greed with better vocabulary.

When your entire business model depends on misclassifying employees as contractors to avoid paying benefits—that's not innovation. That's cost-shifting.

When you lobby against regulations while your founders become billionaires—that's not disruption. That's extraction.

Greed doesn't become virtuous just because you call it something else.


The Billionaire Philanthropy Paradox

This one kept me up at night for weeks.

Is billionaire philanthropy genuine generosity or just reputation management?

On one hand: Giving away billions to cure diseases, fight poverty, and improve education is objectively good. Lives are saved. Communities are helped. Problems are solved.

On the other hand: Many of these same billionaires built their fortunes through aggressive tax avoidance, union-busting, regulatory capture, and labor exploitation.

So which is it?

My conclusion: It can be both.

The harm caused during wealth accumulation doesn't erase the good of charitable giving. But the good doesn't erase the harm either.

Both statements are true simultaneously. This is what makes the greed question so maddeningly complex—there are no clean answers.


The Question I Had to Ask Myself

Throughout this investigation, I kept returning to one deeply uncomfortable question:

Am I greedy?

I want my business to succeed. I want financial freedom. I want to not worry about money. I want to afford nice experiences and provide well for my family.

Does that make me greedy? Or just practical? Or ambitious?

Here's what I realized after months of research:

The answer depends entirely on what I'm willing to sacrifice or who I'm willing to harm to get there.

If I build wealth by:

  • Creating genuine value for customers
  • Treating employees fairly
  • Playing by ethical rules
  • Contributing positively to my community

That's ambition.

If I build wealth by:

  • Cutting corners on quality or safety
  • Exploiting workers
  • Deceiving customers
  • Harming communities for profit

That's greed.

The internal motivation feels identical. The external impact is completely different.


Context Changes Everything

One chapter in my research completely shifted my perspective: greed in the developing world.

In wealthy countries, we have the luxury of debating whether wanting more is moral or immoral.

But a farmer in rural Africa who wants to expand their land, increase their harvest, and sell for higher prices isn't being greedy—they're trying to not starve.

A mother in a developing nation who wants to earn more money to send her children to school isn't greedy—she's fighting for survival and opportunity.

Context matters. Circumstances matter. Your starting point matters.

The privilege to philosophize about whether ambition is greed is itself a form of privilege.

This doesn't mean greed doesn't exist in developing countries—it absolutely does. But it means we need to be careful about universally applying moral frameworks without considering context.


The Real Problem With Our System

After six months of research, here's what became crystal clear:

We've built an economic system that rewards greed without distinguishing between constructive and destructive versions.

We've turbocharged the incentives (profit, growth, shareholder value) without updating the guardrails (regulation, ethics, accountability).

The system treats all profit-seeking behavior the same, whether you're:

  • Solving real problems and creating value, or
  • Exploiting loopholes and extracting wealth

This creates a race to the bottom where the most aggressive, least ethical actors often win.

That's not sustainable.

Something has to give. Either we update the system's rules, or the system collapses under the weight of its own contradictions.


Better Questions Lead to Better Answers

After all this investigation, I've concluded that "Is greed good?" is actually the wrong question.

Better questions to ask yourself:

Am I creating value or just extracting it?

Am I playing a positive-sum game (everyone can win) or zero-sum (my win requires your loss)?

Would I be proud if my methods were made public?

Is my success sustainable, or does it depend on exploiting finite resources or people?

Does my business model require someone else's failure?

These questions don't give easy answers. But they give honest ones.

And honesty is the first step toward building wealth ethically.


What I Learned About Myself

Six months of research forced some deeply uncomfortable self-reflection.

I realized I've justified questionable decisions by calling them "ambition."

I've judged other people's success by calling it "greed."

I've moved the moral line depending on whether I was on the receiving end or the giving end of wealth accumulation.

We're all hypocrites about greed. Every single one of us.

We want capitalism's rewards but not its consequences.

We want economic growth but not inequality.

We want innovation but not disruption to our own lives.

We want success but not the sacrifice required to achieve it ethically.

The question isn't whether we're greedy. The question is whether we're honest about it.


My Final Answer: Greed Is a Tool

After six months of investigation, here's what I concluded:

Greed is a tool. Like fire.

Fire keeps you warm. Cooks your food. Powers civilization. Enables progress.

Fire also burns down forests. Destroys homes. Kills people.

The fire itself isn't good or evil. What matters is:

  • How you use it
  • What safeguards you put in place
  • What you're willing to sacrifice to keep it burning

Greed drives innovation, creates prosperity, and pushes humanity forward.

Greed also causes inequality, environmental destruction, and human suffering.

Both statements are true. The question is: What are YOU going to do with that information?


The Complete Investigation

I compiled everything I learned into a comprehensive 30-chapter analysis examining greed from every possible angle.

It's called "Is Greed Good? The Complete Philosophical Investigation".

This isn't a morality lecture. I'm not telling you what to think. It's the framework I wish I'd had when I started asking these questions.

What's Inside:

Part I: Foundations of Greed

  • The origins of greed (evolutionary and psychological)
  • What philosophy and religion say about wanting more
  • The psychology of insatiable desire
  • Greed vs. ambition—drawing the actual line
  • The Seven Deadly Sins revisited for modern times
  • How capitalism became greed's favorite economic system

Part II: Greed at Work

  • Wall Street and the cult of greed
  • Corporate greed: When profits trump people
  • Silicon Valley's disruption or exploitation debate
  • Greed in politics and power
  • The role of greed in economic inequality
  • The real estate speculation crisis
  • How greed shows up in everyday life
  • Consumerism as the engine of perpetual desire

Part III: The Good Side of Greed?

  • Can greed actually drive innovation?
  • The argument that greed fuels economic growth
  • The billionaire philanthropy paradox
  • Greed in entrepreneurship—necessary or destructive?
  • How greed operates differently in developing nations

Part IV: Greed and the Human Condition

  • How greed damages relationships
  • Greed's role in war, empire, and conquest
  • When wanting more becomes addiction
  • The morality trap: Can you be greedy and good?
  • Cultural differences in how societies view greed
  • How media shapes our understanding of greed

Part V: Rewriting the Narrative

  • Rethinking what success actually means
  • Is ethical capitalism possible?
  • The final verdict: So... is greed good?

30 comprehensive chapters. Ancient wisdom meets modern capitalism. No ideology. Pure investigation.


Why This Matters Right Now

We're living through unprecedented wealth concentration. Three people own more wealth than the bottom 50% of Americans combined.

Climate change accelerates while fossil fuel companies knew the truth for decades and chose short-term profit over long-term survival.

Housing becomes unaffordable as investment firms buy up neighborhoods and treat homes as financial instruments rather than places where people live.

At some point, "is greed good?" stops being philosophical and starts being urgent.

The stakes have never been higher. The contradictions have never been more obvious. The need for clear thinking has never been more critical.


Your Turn: Where's Your Line?

You've probably been asking yourself the same question I was:

Is wanting more making me a bad person?

Here's what I think: The fact that you're asking means you're probably okay.

Truly greedy people don't question their greed. They justify it, rationalize it, or ignore it completely.

That uncomfortable middle ground—where you want success but worry about the cost—that's where most of us actually live.

That tension? That's your conscience. Listen to it.


The Investigation Continues

At the end of six months, I realized I'd been asking the wrong question all along.

It's not "is greed good?"

It's: "What kind of person do I want to be? What kind of world do I want to build? And am I willing to sacrifice some wealth, status, or success to align my actions with my values?"

Those questions are harder. They're also more honest.

The investigation continues. The answers keep evolving. The only certainty is that this question matters more now than ever.

What's your answer?


Get the Complete Investigation

If you want to dive deeper into this question and examine it from every possible angle, get the complete 30-chapter investigation here.

It's not about what to think—it's about how to think clearly about one of humanity's most powerful and controversial motivations.


What do you think? Is greed good? Where do you draw the line between ambition and excess? Leave your thoughts in the comments below.

Subscribe to The Berg Codex for more deep investigations into the questions that shape modern life.


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